THE GOOD RUN is a sustainability and equity-focused creative consultancy that specializes in PROJECTS AT the intersection of sports and social impact.

We are experts in activating brands sustainably and helping organizations create meaningful and effective initiatives that drive positive change in their communities to generate conversations about topics that matter.

From our humble beginnings as an online shop in 2020, we transitioned our passion for sustainability, equity, and fairness to offer a range of creative services to support our clients' unique needs - from creative concept development to execution.

We believe that sport is a great vehicle to incite positive change around social, economic and ecological topics.

We develop sports programs for brands and employers, corporate and consumer events, activations, sustainability workshops and more.

We double down on our values and built THE GOOD RUN as a social enterprise that puts planet and people over profit.

Let's collaborate to create a better future through the power of sports

Ready to take the first step? Let's connect and make a difference together.